A QR code is a two-dimensional barcode that encodes textual information graphically and visually. QR code was originally developed in Japan back in 1994 by a Japanese company called Denso Wave Incorporated, a part of the Toyota Group, in order to enable easy tracking of car parts.
A QR code can contain a lot of information, a maximum of 7,089 numeric characters and a maximum of 4,296 alphanumeric characters.
By using a QR code information can be transmitted in a hidden way so that it is not visible to the public.
Another advantage of the code is the extremely fast reading and decoding of the code and the information contained within it.
The main advantage of the Internet is the ease of getting from point to point. Keep in mind that once you click on a link you are launched from one web page to another web page, even if both sites are at both ends of the globe.
A QR code becomes a mediator between the real world and the virtual world. Suppose you are at a bus stop and want to know when the next bus is supposed to arrive; all you have to do is look up the QR code of the bus company that is at the station, take a picture of it using your cell phone and the relevant web page with travel times will go up. If we summarize it for a simple idea: the code allows the surfer to reach a specific page relevant to their immediate needs through a simple action.
Since the beginning of the second decade of the 21st century, QR codes were used all over the world, and smartphones became the main means of inputting the code through the camera included in them. The codes are displayed in newspaper articles, advertisements, billboards, business cards and even websites or apps.
In case you manufacture or market a product you can stick a QR sticker on the product and link the operating instructions of the product to it. Eliminate the order of the operating manual that disappeared from the drawer in the kitchen just when you needed it.
A QR sticker can be affixed to the product. A customer who photographs the QR sticker will be linked to a form to fill in details. Their request will be automatically entered with all the details of the specific product on which the code is pasted and a call will open in the service center.
Customers sometimes come to a busy stand and you do not always manage to reach them at the moment. The potential customer will photocopy the QR code, upload a landing page on their mobile device with a brief explanation of the product, and the option to fill in details. The customer will fill in details, their request will be sent to your email, so you can get back to them.
Instead of footnotes, you can team up with QR code text. With the written information about the product, the customer will be able to take a picture of the code that will link it to the company's improvement channel, in which he will be able to see a video explaining how the product works. Another option is to add a QR code next to each product in the catalog. Each code will link to a web page with detailed product information (including text, images, and video).